The word “reveille” is a modification of the French word réveiller, which means “awaken”. It also refers to the familiar bugle call that our military has risen to each dawn for decades.
So how does that tie into what we do? Simple. We consider our practice to be “a new day” versus the same old industry ways. We strive to eliminate the confusion associated with investing and financial planning. We talk in simple terms rather than using financial jargon. Instead of passively sitting on your investments, we actively manage them to adapt to changing market conditions, in a manner that is disciplined and focused on your needs. Gone are the days of the same static advice: “Hang in there. Ride it out.” Reveille Wealth Management was established to break away from industry norms, because we knew there was a better way.
It’s a new day in wealth management, and how we work every day at Reveille.