The Monthly Bugle - May 2025 Newsletter (Issue #7)
- havenlambert1
- May 22
- 4 min read
Updated: May 27
Pavlov Gets New Dog
Old Habits Die Hard
Ivan Pavlov, famed behavioral psychologist, is best known for his work in the field of classical conditioning. Pavlov found that by ringing a bell before feeding a dog, the dog learned to associate the bell with food. The dog then began to salivate any time he heard the bell, whether there was food present or not.
In our latest white paper, Managing Partner Stephen Weitzel compares the behavior of today’s investors to that of Pavlov’s dogs. Like the dogs, investors have been conditioned by years of positive reinforcement to always expect a certain outcome. They have been trained to think that because certain asset classes have been successful for so long, they will continue to be successful. How many times will investors have to be disappointed before they unlearn this mindset?
Stephen Weitzel explores this idea in Reveille’s newest white paper, Pavlov’s New Dog. The full paper is now available to read on our website.
Market Sentiment Survey
Our company recently sponsored a golf tournament supporting our local chapter of the Fellowship of Christian Athletes (FCA). During the tournament, we took a survey of participants as they visited our tent to understand the market sentiment amongst our friends and neighbors. The results were definitive. Most people were optimistic about the direction of both the stock market (up!), and the direction of interest rates (down!). One could speculate a myriad of explanations for the results (local economy, politics, etc.), but the reality is that our neighbors are hopeful for the near future. The best part for us at Reveille? We don't have to speculate. We follow our process with confidence, regardless of what the markets throw at us.
In Case You Missed It:
New Podcast Episode
The newest episode of Bugle Notes is finally here! Michael Bennicelli, Joe Perdue, and Stephen Weitzel discuss how to find the best financial advisor for you. Tune in now for invaluable advice - available on YouTube and Spotify.
Recent White Paper
After you’ve listened to the new episode of Bugle Notes, head on over to our website to read the original white paper our Managing Partners cover in the podcast. We hope that these resources help alleviate some stress from your search.
Weekends At The Fred
The 2025 Concert Season is in full swing at The Fred! So far we’ve enjoyed shows from Jeff Foxworthy, the Gene Simmons Band, and Let’s Sing Taylor. Managing Partner Nolan Giddens even got to meet Jeff Foxworthy after the show!
From Our Social Media
Follow us @reveillewealth to keep up to date on all things Reveille!
Around The Office
An Evening Under The Sea
This year’s Bloom Ball was fin-tastic! Reveille was a returning sponsor for this wonderful fundraiser, and we had a great time spending the evening at the Georgia Aquarium. Throughout the course of the night, over $400,000 was raised to benefit foster children and families across Georgia. Thank you to Bloom and the Georgia Aquarium for putting on such a great event - we were glad to be a part of it.
Ocala CEP Luncheon
Stephanie Martin and Christopher Hill had the opportunity to attend and speak at the Ocala and Marion County Chamber & Economic Partnership Bi-Annual Luncheon! It’s always a pleasure to gather with local leaders and gain valuable insight into the growth and development of our community. We’re looking forward to reconnecting and continuing the conversation at the October luncheon!
Tournaments For A Cause
Spring is here, which means golf tournament season is upon us! At the end of April, Reveille proudly sponsored the Château Élan Military Support Foundation Charity Golf Tournament. This month we’ve had the privilege of sponsoring and participating in the Advo-Kids CASA and Fayette Fellowship of Christian Athletes charity tournaments. We’re glad to support these admirable causes and to give back to our community.
Upcoming Shows At The Fred
Reveille is excited to once again support our friends at the Fred for the 2025 Concert Season! There are tons of great shows in store this year - see schedule below. For ticket information, reach out to us at info@reveillewealth.com. Tickets are also available through the Fred’s website; click the image below to be directed to the homepage. We hope to see you at some of this season’s shows!
Any opinions are those of Reveille Wealth Management and not necessarily those of Raymond James. Investing involves risk and you may incur a profit or loss regardless of strategy selected.
The foregoing information is not a statement of all available data necessary for making an investment decision, and it does not constitute a recommendation. The S&P 500 is an unmanaged index of 500 widely held stocks that is generally considered representative of the U.S. stock market. The NASDAQ composite is an unmanaged index of securities traded on the NASDAQ system.
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