Michael J. Bennicelli, II

Chief Operating Officer, RWM

Registered Associate, RJFS

470-278-2461

As Chief Operating Officer, Michael’s goal is to help build and grow Reveille into the market leader he and the Reveille team know it can become. “We have a unique opportunity to create something that has yet to be done within the financial services industry,” Michael says, “providing clients with what they’ve been searching for all along – a common sense, proactive approach to wealth management that adjusts to market conditions rather than doing nothing.”


Originally from the Philadelphia area, Michael moved to Atlanta to attend college. After earning a B.S. in Management from Georgia Tech, Michael began his career in Morgan Stanley’s Private Wealth Management division, working with ultra high net worth clients to help protect and grow their wealth. In 2011, Michael moved to New York where he worked in Morgan Stanley’s headquarters office on business management and strategy, client segmentation, technology, platforms, and other various projects/initiatives involved in managing a large wealth management franchise. Michael and his family moved back to the Atlanta area to join Reveille in March 2022.


Michael lives in Peachtree City, GA with his wife Candis and their three children: Michael, Miles, and Vera. Michael is an avid fan of his hometown Philadelphia Eagles, and his alma mater Yellow Jackets football team. In his free time, Michael enjoys golfing, cooking, and brewing beer.

Michael J. Bennicelli, II
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